01The challenge
A beauty brand with a strong retail business needed its online store and paid media to pull their weight, and a clearer way to decide where the budget should go.
My role: E-commerce & Brand Manager
For beauty & lifestyle Shopify brands
Paid media and Shopify growth for beauty and lifestyle brands.
I build the Shopify store, run the Meta and Google Ads, and set up the email and SMS follow-ups that bring customers back, then connect all of it so you can decide from one clear view.
Specialties: Meta Ads · Google Ads · Shopify Development · Email & SMS Flows · AI Data Boards
Based in Vancouver, Canada. Available for remote projects, subject to work authorization.
Case study
Building and growing a multi-channel beauty brand's Shopify business
- Beauty brand
- Custom Shopify build
- Meta & Google Ads
- Email & SMS
- Retail
- Aug 2025 – present
02What I did
- Store
- Built the Shopify storefront from scratch with custom code, with collections and product pages structured around the traffic the ads send.
- Ads
- Managed Meta and Google Ads. Defined the creative angles and offers to test, and planned seasonal campaigns (Valentine's Day, spring, a June promotion). Rebalanced spend between the platforms as business priorities changed.
- Retention
- Built a win-back email flow for lapsed customers and an SMS follow-up for abandoned carts.
- Data & AI
- Built a marketing AI board that connects the brand's sales, ad and customer data, so decisions are based on the whole business.
- Team
- Managed the retail team, keeping in-store and online in step.
03Results
Shared with permission
- Online store orders
- ≈9×
- Jan–Jul 2026 vs 2025
- Online store conversion rate
- ≈4.6×
- Jan–Jul 2026 vs 2025
- Google Ads purchase ROAS
- ≈3.1×
- Apr 7 – Sep 27, 2026 · Google-reported, purchases only
Shared with the company's permission as ratios only; revenue and spend stay confidential.
AI marketing board
All your numbers, in one place you can ask questions of.
I connect your Shopify, ad and analytics data to AI assistants like Claude or ChatGPT using webhooks and MCP, the standard that lets AI read your business tools securely. You ask “Which campaigns brought repeat buyers last month?” and get an answer based on your data, not guesswork.
- One view across the store, ads and customers
- Answers tailored to your business
- You keep ownership of your data and access
- Shopify
- Meta Ads
- Google Ads
- Google Analytics 4
- Klaviyo
Your AI marketing board
Sales, ads and customers, connected in one place
You ask
“Which campaigns brought repeat buyers last month?”
Services
Four practical ways to work together.
The Growth Audit and Ads Management have fixed prices. Store builds and data setups are quoted after a discovery call, once I understand what you need. All prices in CAD.
01
Growth Audit
A one-time review of where your ads, tracking, store and follow-ups are helping — or holding back — growth.
CA$750
One-time
- Account structure review for Meta and Google
- Tracking and conversion setup check
- Review of the ad angles and offers in use
- Landing, collection and product page review
- Email and SMS flow review
- A prioritized 30-day action plan
02
Meta + Google Ads Management
Ongoing management of both platforms, with clear decisions and reporting you can follow.
CA$1,500/ month
Management fee · ad spend is separate
- Campaign planning for seasonal and always-on activity
- Creative angle and offer strategy, with briefs for your designers
- Budget decisions across campaigns and platforms
- Clear reporting that keeps each platform’s numbers separate
03
Shopify Store Build & Optimization
A store built to turn the traffic your ads send into orders, from custom theme code to campaign pages.
Custom quote
After a discovery call
- Custom Shopify builds and theme code
- Collection and product page structure
- Campaign landing pages and offer messaging
- The tracking setup your ads depend on
04
Retention Flows & AI Data Setup
Bring customers back, and see the whole business in one place.
Custom quote
After a discovery call
- Win-back email flows in Klaviyo or Shopify Messaging
- Abandoned-cart SMS follow-ups
- An AI marketing board that connects your store, ad and customer data
- Webhook and MCP connections to AI assistants such as Claude or ChatGPT
Tools & approach
How I work.
Tools I work in
- Meta Ads Manager
- Google Ads
- Shopify (custom code)
- Shopify Analytics
- Google Analytics 4
- Klaviyo
- Shopify Messaging
Also experienced in
- Webhooks & MCP
- AI assistants
- Creative briefing
- E-commerce reporting
- Retail team leadership
1Diagnose
Review accounts, tracking, creative and the pages ads send people to.
2Prioritize
Rank what to fix or test first by likely impact and effort.
3Test
Run focused creative, offer and landing-page tests.
4Report and improve
Read platform and Shopify data side by side, then adjust.
About
From the first ad to the repeat order.
I'm Mostafa Jad, an e-commerce and growth specialist in Vancouver.
As E-commerce & Brand Manager at a multi-channel beauty brand, I built its Shopify store from scratch, run its Meta and Google Ads, set up the email and SMS flows that bring customers back, and managed the retail team.
My background in retail leadership, client advisory and software development is why I work across the whole journey, and why I connect it all with data and AI.
- Based in
- Vancouver, Canada
- Availability
- Remote projects, subject to work authorization
- Current role
- E-commerce & Brand Manager, multi-channel beauty brand
- Background
- Retail leadership · Client advisory · Software development
FAQ
Questions founders ask.
Who do you work with?
Beauty and lifestyle brands that sell on Shopify and want their store, ads and customer follow-ups working together, with decisions based on their own data.
How much does the Growth Audit cost?
The Growth Audit is CA$750, one-time. It reviews your Meta and Google account structure, tracking, the ad angles and offers you run, your landing, collection and product pages, and your email and SMS flows, then gives you a prioritized 30-day action plan.
How much is Meta and Google Ads management?
Meta + Google Ads Management is CA$1,500 per month. That is the management fee; your ad spend is paid separately. It covers campaign planning, creative angle and offer strategy with briefs for your designers, budget decisions and clear reporting.
Do you create the ads?
I set the angles and offers and write the briefs. Your designer or creator makes the assets.
Can you build my Shopify store?
Yes. I build Shopify stores from scratch, including custom theme code, collection and product page structure, campaign landing pages and the tracking your ads depend on. Store builds are quoted after a discovery call.
What is an AI marketing board?
It connects your Shopify, ad and analytics data to an AI assistant such as Claude or ChatGPT, using webhooks and MCP. You ask questions in plain English, like which campaigns brought repeat buyers, and get answers from your own data.
Which email and SMS tools do you use?
Klaviyo and Shopify Messaging. I build flows such as win-back emails for lapsed customers and SMS follow-ups for abandoned carts.
Why do you show ratios instead of revenue?
Client revenue and spend stay confidential. The results on this page are ratios the company approved for publication. I'm happy to walk you through the approach on a call.
Where are you based?
Vancouver, Canada. I work with brands remotely, subject to work authorization.
Contact
Book a discovery call
Tell me about your brand and what you want to improve. I'll reply by email to arrange a time to talk.
What to expect
- A short conversation about your brand, channels and goals
- An honest view of whether I’m the right fit
- Clear next steps if we decide to work together
Prefer to pick a time directly?
Vancouver, Canada. Available for remote projects, subject to work authorization.