Paid Media
Why Meta and Google Both Claim the Same Sale (and How to Read It)
Meta and Google can both take credit for one Shopify order. Learn why attribution overlaps and how to read your ad reports without double counting revenue.
· 7 min read
Blog
Notes on Shopify, paid media and repeat orders.
Practical, experience-led writing for beauty and lifestyle brands: ads, store, email and SMS, and the data that ties them together.