Blog
Practical, experience-led writing for beauty and lifestyle brands: ads, store, email and SMS, and the data that ties them together.
Email & SMS
A practical Shopify guide to abandoned-cart SMS: timing, consent, Klaviyo vs Shopify Messaging setup, message copy, and how to recover carts without spam.
Email & SMS
Which email and SMS tool fits a growing Shopify beauty brand? Compare Shopify Messaging and Klaviyo on flows, pricing, segmentation and when to switch.
Paid Media
Meta and Google can both take credit for one Shopify order. Learn why attribution overlaps and how to read your ad reports without double counting revenue.
